Morphe (2024)

Morphe.com has undergone a complete rebrand in effort to communicate to a new, younger target audience. With that, the D2C website experience has undergone a rebrand as well in order to effectively communicate and educate consumers while improving conversion and AOV. I have played a pivotal role in directing and leading internal designers, as well as several external agencies who have all come together in order to make this rebrand successful. I am the expert on all the content library that Morphe has to offer, as well as what the digital branding experience is in the new brand language that has been developed.