Born Dreamer by Charli D’Amelio
Company — FORMA Brands / Digital Art Direction — Krys Ha / Art Direction — Miranda Cheng
Served as lead digital designer for the highly-anticipated Born Dreamer by Charli D'Amelio fragrance launch. Shaped the overall look and feel of all digital assets associated with the brand across multiple wholesale retailers. Collaborated closely with the Digital and Art Directors to capture the youthful and playful essence of the brand.